Awards Bring Great Marketing Rewards


Being able to say that your company or product was the winner of an award can massively boost your marketing impact. Awards are independent verifications of your quality and excellence, and as they are so often industry-based they can set you apart from some of your closest competitors. Next month the RICS West Midlands Awards will be celebrating all that is good in the built environment by giving awards for excellence. The event is a great opportunity for local property professionals to showcase their talent. Awards will be given for a range of achievements covering development, conservation or regeneration of the built environment. The winners of a few of the categories will also go forward to the national RICS awards to be judged later in the year. Awards bring with them prestige and give potential clients and customers a sense of reassurance that the company they are dealing with or the product they are buying is good value. Most importantly, they can engender a sense of trust, which is what businesses strive for. Being able to display awards as accolades supporting case studies is like having an official stamp of approval. Awards often have logos or badges which can be reproduced on your website, e-communications and stationery, so the impact of your success can be immediate and far-reaching. Even if you are not successful in winning awards, just being entered can bring a lot of associated publicity as the awards themselves generate their own interest. The awards will be publicised to gain submissions and the actual ceremony itself is often a glitzy affair which generates media interest. So even though entering awards can require the completion of a lot of paper work for your submission, it really can be worth it in the long run. Compiling awards submissions is usually the responsibility of marketing teams and will require fact-finding and evidence-gathering as well as excellent copywriting and presentation skills. Depending on what industry you are in, it can feel like a full-time job keeping on top of which awards are available to enter, applying for entries and then compiling the submissions. If you haven’t had the resource to commit to awards submission but find that your competitors are displaying badges of their success, then maybe it is time to reassess your resource allocation. Weighing up the cost of resource against the potential benefits to be derived, you may find that it is worth hiring new staff, or at least consider taking on temporary resource for the awards season. Whatever your requirements, marketing recruitment agencies in the West Midlands will be able to help you get the right people on board quickly. Good marketing recruitment agencies in the West Midlands will be able to sift through registered candidates' CVs to find those with direct experience of writing award submissions. This can be extremely valuable if you are thinking of taking on temporary resource as you will need them to be up to speed and able to get on with the job straight away.