It’s likely that virtually all hiring managers have had a similar problem at some point in their careers: attracting the perfect candidate for a new job vacancy that they are desperate to fill. This challenge can be exacerbated for those at smaller companies, who may find that they are losing out to bigger brand names when looking for the best talent.
For the majority of people looking for a new job, it’s expected that they’ll want to work for a business they’ve heard of. This is because, ultimately, people need job security. And bigger companies are perceived to be more secure than smaller ones.
However, there are lots of people out there who would prefer to work for a smaller business, and not just because of it might be less ‘corporate.’
Here’s our five top tips for attracting (and retaining) the people you need in your business:
1. Find out what the going rate is for the position and match it.
It might sound like a simple tip, but a common mistake that small businesses often make when creating a position, is to base the salary on their budget, rather than on the market. If you want the best people, they are almost guaranteed to chase the best salaries. So, make sure the salary you are offering is going to be enticing to potential applicants.
2. Offer an employee benefit program.
It’s surprising how often candidates will have multiple job offers on the table at the same time – especially if they are experts in a niche industry. In these times, an employee benefit program can move from a candidate’s wish list to their necessity list. Core employee benefits such as medical, dental and life insurance can really make your business attractive to a job hunter, particularly if your competitor isn’t offering the same deal.
3. Be creative with your perks.
Employees are usually just as concerned about the quality of their work life as they are about the amount of money they receive each month.
As a small business, you may not be able to offer the perks that larger companies can – but you may be able to offer decent alternatives. E.g. where a big corporate is offering an on-site gym, could you offer local gym membership?
4. Offer employees progression.
Most employees aren't looking for jobs where they’ll do the same thing for the next thirty years. They're looking for positions that offer opportunities for advancement.
Are you offering staff training programs? Or a clear pathway to progression and higher earnings? Whatever it is, in terms of attracting employees, be sure to get the future possibilities on the table.
5. Widen the scope of your advertising.
The days of placing a small job ad in a newspaper are long gone. You’ll receive a better response to your advert if it’s visible in more places. Recruiters such as ourselves can help do this for you, but if you don’t want to use a recruiter, it’s vital that you make an investment to advertise on large job boards and consider advertising on social platforms such as LinkedIn.
If you’d like to hear more, email Dan Heathcote at dan.heathcote@esa-group.co.uk.