Product Marketing Manager

Product Marketing Manager

Salary: £40,000-£50,000

Location: Shropshire

An innovative B2B supplier with over 30 years’ experience in their industry, based in Shropshire are looking for a Product Marketing Manager to join their growing business and marketing department. With a focus on promoting their existing product base through campaigns and product analysis, this role is an exciting opportunity to join a market leading firm in a competitive industry.

As the Product Marketing Manager, you will be responsible for:

·        Strategic sourcing and introduction of new products to grow sales and increase GP.

·        Manage a proactive and ongoing pricing strategy across sectors and channels and create tools to support sales including price books.

·        Develop and execute go-to-market plans for key product segments, including creation, execution and review of product focused promotion campaigns.

·        Conducting competitor analysis and benchmarking and ensure active monitoring of competitor promotional activity and product developments.

·        Manage the ongoing performance and development of our own brand portfolio.

For this Product Marketing role you will have:

·        Experience managing a large product range, preferably in a B2B focussed company.

·        Experience working closely with a direct sales team to produce and execute specific product campaigns.

·        Solid product lifecycle knowledge and how to maximise growth and customer retention.

·        Excellent organisational ability, with the ability to plan and manage a large and diverse work schedule.

·        Strong commercial acumen