Insight Manager

Insight Manager

£35k - £40k 


We are delighted to be working with one of the midlands fastest growing educators, who are now recruiting for an experienced Insight Manager, based in the Coventry area.


• Manage the annual brand tracking and identify key actions.

• Identify the key insight gaps within the business and develop a roadmap of research projects.

• Manage a range of insight projects including:

-          Further enrich our customer segmentation and understanding of their motivations with the aim of developing and testing value propositions.

-          Assessment of national and international geographical opportunities for new study centres.

-          Support proposition development - course programme and mode of learning development.

-          Understanding user feedback so to drive improvement of user experience and progression.

-          Competitor landscape analysis and build insight around wider higher education trends.

-          Find insight to help drive marketing content.

• Support our ambition to grow the blended learning study centres with insight (analysing data, local market research)

• Manage the ongoing management of data within the business and dashboard communication with stakeholders. Critically identifying insight within the data at the same time to help direct performance improvement

-          Marketing and admissions funnel data.

-          User progression by segments and modes.

• Manage a team of 2 and external agencies.

The person:

·         Experienced in managing insight for a commercial business.

·         Managed research agencies.

·         Familiar with brand development insight.

·         Comfortable with analysing the commercial data. 

·         Strong track record of stakeholder management.

·         Keen eye on effective means of communicating and sharing insight, confident in report writing and presenting to senior management.