Paper Still Has Its Place


The pace of change proceeds at such a rate in today’s digital age that it can be difficult to keep up with what’s hot and what’s not. It can be very easy to overlook the obvious easy exchanges that we can make as human beings. We rush to our electronic devices convinced that they will have a really clever and impressive way to do the very same things for us at the touch of a screen — if we could just bring up the right screen. Some people believe that to stand out from the crowd they need to stay one step ahead of their peers. While this is true to a certain degree, it is not always the case. Yes, technology may have brought great advances, such as access to information at speed or the ability to solve complex mathematical problems or facilitate intricate design and engineering. However, in a profession such as sales, as sales recruitment agencies in Shropshire will tell you, your success will depend on the building of good relationships, which is best done face to face, person to person. By all means, let technology enhance your presentations and allow it to illustrate and illuminate your product benefits, but never ask it to do your job for you — nothing will replace the human interaction. The same can be argued for paper. Hard-copy information that can be handled and passed around is a great way to communicate and promote your brand if used correctly. However, it is important to get the balance right, as too much can be wasteful, bad for the environment and leave the impression that you are behind the times. The simple exchange of business cards hasn’t lost its clean-cut effectiveness. Technology has had a positive impact on the use of hard-copy business cards, simply in that the advances in technology have meant that print items are now cheaper than ever. Additionally, there are many suppliers that will ensure they use recycled materials, so you don’t have to worry that using paper-based products is ignoring your green responsibilities. So you can stand out from the crowd precisely by not jumping on every electrically powered band wagon that rolls by. Don’t be afraid to stick to tried and tested means. If you visit any sales recruitment agencies in Shropshire, whether you have something to sell or you are in the market for a new job, it would be normal for an exchange of business cards to take place. It is simple and very economical.