It used to be the case that you just had to keep up with all the new marketing avenues that were opening up, such as web-based and social media marketing, to keep your marketing strategy relevant. But no sooner have you got to grips with the new technology and successfully built it in to your marketing strategy than you have to revisit and possibly even start your approach from scratch. What was once the ideal way to manage such media could now be potentially detrimental to your marketing strategy. This is certainly the case when it comes to SEO. It is understandable that with thousands of websites that are all vying for space on the internet, there have to be credible ways of ranking results for users when searches take place. While there are the paid-for options to advertise and guarantee your site a top slot in search results, users are too discerning to simply select the option that has paid to present itself to them. They want the best, most credible sites and ones which best meet their search criteria. Ultimately, this means that the content has to be king. With web builders learning how ranking positions were achieved in search engines such as Google, it became easy in the early days to simply litter a site with keywords to help it boost its search position. However, consumers and internet users quickly caught on, and search-engine providers demanded a smarter use of web pages and real content from the sites it was trawling through if they wanted to be found easily. Real content and a user-friendly interface are key if you want your site to appear on the first page of search-engine results. Content isn’t just about the words either. Rich content is that which is linked up to social media, verified by users (which is illustrated through their sharing), validated by its links to authority sites and crafted with the customer in mind. While content is paramount, it is nothing if it cannot be accessed easily and presented effectively to the user. You have to make sure that your site is responsive to whatever mobile or electronic device it is being viewed on.