Head of Marketing

Head of Marketing

Salary: Competitive

Location: Nottingham

ESA are working with a thriving SME in Nottinghamshire who are looking to develop their marketing function with the introduction of a new Head of Marketing. The B2B SME are a fast-growing software specialist and are looking for a commercially minded individual to join the growing business.

Key Responsibilities

·         Execute current marketing plan and develop a framework to build on existing marketing strategy.

·         Manage all business media relation efforts across print, online and social.

·         Lead and grow our team of multi-disciplinary professionals to help marketing efforts over time (currently consisting of an events manager, a marketing assistant, a freelance content writer and external PR & SEO agency)

·         Own the entire marketing process from idea to execution to measuring ROI

·         Closely monitor and analyse performance of all demand generation activities and make and implement optimisation recommendations on a regular basis

·         Develop and manage a closed loop lead management process with sales to maximise marketing and sales investment

·         Communicate demand generation strategy and results across the entire company and work with the executive team to ensure successful execution


·         Experience in marketing with a strong emphasis on demand and lead generation

·         Experienced used of marketing automation software such as Marketo, Eloqua, Pardot and/or Hubspot

·         Experience leading a team of multi-disciplinary professionals to successfully plan and execute marketing programmes

·         Top-notch quantitative and analytical skills with an ability to turn data into actionable highlights

·         Desire to work in a dynamic environment where your work is critical to the company’s long term success

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— Jonathan L.